Years ago, Agrico decided to come up with a strategy for East Africa, involving the launch of its own project in Kenya. This initiative in Kenya has enabled Agrico to establish a profitable potato value chain that contributes to food security in this country. By using high-quality seed potatoes and with good guidance based on knowledge, the prospective small farms can increase their potato yield fourfold to fivefold. This gives Kenya a substantial economic boost, ultimately improving the living standards of the country’s inhabitants and their environment.

The situation in Tanzania is similar to the market in Kenya before Agrico established a profitable potato value chain in this country. In Tanzania, we have registered three potato varieties: Arizona, Markies and Manitou. Because of the market preference, in Tanzania we are starting with the varieties Manitou and Markies.

Mark Zuidhof, Agrico’s Operational Director: “The market in Tanzania has very high potential. The country has 3.7 million small-scale farmers with an average low potato yield of around 2 to 3 tons per acre. Our existing potato varieties allow us to improve yields for these farmers by up to 12 and 16 tons per acre. We are very pleased that Teddy Mcha decided to become a distributor for Agrico. She has good knowledge of the local market, but also a lot of experience in cooperations between Dutch and Tanzanian companies within the agricultural sector, because of her previous roles for the embassy – and her position as managing director of CDPIT.”

Kimoi Moi, Director of Agrico Potato Service Africa: “By applying the experience we have gained in Kenya and the knowledge of our people, we are able to provide our partner in Tanzania with optimum support.”

Teddy Mcha, representative for Tanzania: “This cooperation is really important, because we can now start to distribute high-quality seed potatoes to small-scale farmers in Tanzania. CDPIT has proven that these Agrico varieties achieve excellent results in Tanzania. By opting for existing Agrico varieties, Tanzanian farmers are able to scale up very quickly, thus improving their income. The farmers who were familiar with the varieties from CDPIT’s history (early adopters) are aware of this; they have placed their first orders and will soon be planting these seed potatoes. To raise awareness of this amongst other farmers (the significant majority), we are developing various marketing activities. For example, we are planting demonstration fields, where farmers can see the varieties Manitou and Markies. This enables us to provide proper help and support on the best way of growing these varieties.”